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Sustainable packaging language

What is a sustainable packaging claim? How do I know if it’s true or ‘greenwashing’?

Sustainable packaging language and claims often refer to the material used or how the product could be disposed.

However, sustainable packaging language can often be vague or misleading, and not often substantiated with any fact or science-based evidence which is often referred to as ‘greenwashing’.  

'Greenwashing' is where a business uses any claim, or omits key information, that makes a product or service seem better or less harmful for the environment than it really is.* 

PaperPak avoids ‘good’ or ‘bad’ judgements based upon just one aspect of a product’s sustainability e.g. made from renewables or home compostable. Instead claims presented are fact-based and traceable and cover sourcing to end-of-life disposal. Where specific claims are made, PaperPak ensures that all relevant certifications have been passed or evidence is available so that customers can feel confident in choosing PaperPak as their responsible packaging supplier. 

Sustainable Packaging Choices

New Black Wrapping Paper 50M Roll

Item: E662S0029

AUD 49.00 / Each (1) | AUD 49.00 EA

New Poppy Fields Wrapping Paper 50M Roll

Item: E662S0444

AUD 49.00 / Each (1) | AUD 49.00 EA

New Birdsong Blue Wrapping Paper 50M Roll

Item: E662S0445

AUD 49.00 / Each (1) | AUD 49.00 EA

New Wheatfield Wrapping Paper 50M Roll

Item: E662S0449

AUD 49.00 / Each (1) | AUD 49.00 EA

What does greenwashing mean?

'Greenwashing' is where a business uses any claim, or omits key information, that makes a product or service seem better or less harmful for the environment than it really is.*
* ACCC - Greenwashing