By browsing our website you agree to our use of cookies

Are you sure?

Are you sure? If you change your country now, any items you have added to your cart will disappear.

have been added to your quote request

View Quote

have been added to your cart.

View Cart

Your location

Please set your location to see relevant stock levels. Freight costs and taxes will be calculated once you log in.
Note: changing your location will empty your cart.

Please enter a valid postcode

The 3 packaging trends that are here to stay

Our PaperPak team recently attended the Reed Gift Fairs and got face-to-face with existing and potential customers. We took note of what is most important to you when looking for paper packaging designs this year.

Product packaging design trends come and go but there are a few that return year after year, these trends are slowly becoming the standard in the packaging industry that you should be taking note of.

Sustainability is a must.

A common theme in recent years with inflation, climate change and new regulations, recycling and waste reduction has been at the forefront of everyone's minds. Moving forward this is not going to change. We are seeing ongoing demand for businesses to make a conscious switch to sustainable paper packaging both in-store and in delivery.

Lose the plastic wraps and packing peanuts and opt for recyclable bags, wrapping and padding options such as tissue paper that use raw, sustainable materials. Sustainability is a packaging design trend that doesn't just keep up with the latest packaging design trends but will continue to be relevant in the future.

C285S0010_PAPERPAK_#10_SMALL_PETITE_PAPER_TWIST_HANDLE_BAG_BROWN Best Seller Recycled #10 Small Petite Paper Twist Handle Bag

Item: C285S0010B

AUD 101.65 / Carton (250) | AUD 0.41 EA

F379S0263_PAPERPAK_VALUE_TISSUE_PAPER_OLIVE Value Tissue Paper

Item: F379S0263

AUD 54.93 / Pack (1) | AUD 54.93 EA

Premium Tissue Paper

Item: F594S0001

AUD 68.66 / Pack (1) | AUD 68.66 EA

Oval Label

Item: Y994S0151

AUD 46.86 / Carton (500) | AUD 0.09 EA

Minimalist design and natural colours.

In keeping with the need for sustainable packaging, consumers are seeking their packaging to also look the part. After all, you should go for smart packaging solutions that help you reduce your carbon footprint without compromising your brand identity. It's essential to understand what visual elements and packaging trend is popular so that your product's packaging can resonate with your customers and ensure your product stand out.

We are continuing to see the rise of modern minimalist design and natural colourways. Think clean-cut shapes and brown paper bags with earthy pops of colour. PaperPak's value olive tissue paper has been an eye-catcher at recent trade fairs. The best thing about brown paper is they don't just offer sustainable but textured packaging as well. Instead of just "looking" the part, they also "feel" the part.

100% Recycled Small Mailing Pack

Item: Q903P1197

AUD 25.00 / Carton (25) | AUD 1.00 EA

Small Postage Satchel

Item: B670S0010

Price on enquiry / Carton (100)

Q903S0010_PAPERPAK_SWING_TAGS_BROWN_MULTIPLE Sale Swing Tag

Item: Q903S0010

AUD 13.73 AUD 27.46 / Pack (100) | AUD 0.14 EA

E097S0010_PAPERPAK_WRAPPING_PAPER_60M_ROLL_KRAFT Wrapping Paper 60M Roll

Item: E097S0010

AUD 79.64 / Each (1) | AUD 79.64 EA

Personalisation.

Even with the return of minimalism, brand and personalisation are still highly important to the consumer experience. Your branding is the first form of communication with your customer and can act as a form of advertising when your brand is custom printed on your carry bags. Personalized packaging can showcase your brand's creativity and message.

You can also try sealing your eCommerce packaging with a label and leaving a ‘Thank you’ card to give your customer that personalised touch. Something as simple as this can elevate your brand experience and build a feeling of connection with your customer.

More posts

PaperPak's New Recycled Luxury Carry Bags are Here

Product Related

We have just launched our new Luxe range of carry bags with exciting features brand new to PaperPak. Doing away with the typical glossy finish and ribbon handles previously popular among premium retail brands, these recyclable paper bags feature a stylish linear textured finish and premium webbed double-layer paper handles.

The best Christmas wrapping paper for this season 2023

Product Related

The holiday season is upon us, and as retailers, there's no better time to enhance your customers' shopping experience with enticing and on-trend Christmas wrapping paper. A carefully curated selection of wrapping paper designs not only complements your product offerings but also adds a touch of magic to the entire gift-giving process.