Our PaperPak team recently attended the Reed Gift Fairs and got face to face with existing and potential customers. We took note of what is most important to you when looking for paper packaging designs this year.
Packaging trends come and go but there are a few that return year after year, these trends are slowly becoming the standard that you should be taking note of.
Sustainability is a must.
A common theme in recent years with inflation, climate change and new regulations, recycling and waste reduction have been at the forefront of everyone’s minds. Moving forward this is not going to change. We are seeing an ongoing demand for businesses to make a conscious switch to sustainable paper packaging both in store and delivery. Lose the plastic wraps and packing peanuts and opt for recyclable bags, wrapping and padding options such as tissue paper.
Minimalist design and natural colours.
In keeping with the need for sustainable packaging, consumers are seeking their packaging to also look the part. We are continuing to see the rise of modern minimalist design and natural colorways. Think clean cut shapes and brown paper bags with earthy pops of colour. PaperPak’s value olive tissue paper has been an eye catcher at recent trade fairs.
Even with the return of minimalism, brand and personalisation are still highly important to the consumer experience. Your branding is the first form of communication to your customer and can act as a form of advertising when your brand is custom printed on your carry bags. You can also try sealing your eCommerce packaging with a label and leaving a ‘Thank you’ card to give your customer that personalised touch. Something as simple as this can elevate your brand experience and build a feeling of connection with your customer.