There are some easy wins – with looking at how you can incorporate your logo, fonts that you already use, colours or patterns used in your product, in-store, or on your website or marketing collateral pieces onto your packaging.
But there are other ways to extend this consistent brand experience.
Some brands take the opening of their packaging experience as a way to extend their brand identity.
Think about the minimalistic and slow opening Apple product box, or the iconic blue coloured and white ribboned Tiffany & Co Jewellery Box3.
And finally – think about what that packaging product’s next life says about your brand.
Can your packaging be reused, recycled or composted? Or are you giving consumers an item that they have to send to landfill.
Still want to know more? Learn how you can Brand Your Bag.
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