Arriving in a range of sizes in statement colours, the new bag design was a collaboration between Country Road and family-owned Australian business PaperPak. Country Road have proudly partnered with PaperPak since 2017, utilising the brand for its traditional paper flat fold carry bag.
Country Road’s Head of Visual Merchandising, Jason Tyrrell said the festive range promoted sustainability alongside functionality.
“This packaging range featured a new paper twist handle carry bag, rather than our traditional ribbon handle,” Jason said.
“This change meant the bag could be recycled in its entirety, rather than a need for ribbon handles to be removed before placing the bag into kerbside recycling.
"We wanted to make it easy for our customers to responsibly dispose of our packaging.
"But we did so alongside ensuring functionality requirements were met.
"PaperPak’s stringent testing and focus on quality meant that our carry bags were still strong enough to protect the contents during a busy shopping period,” Jason said.