Retailers disliked the negative connotation associated with ‘Black Friday’, one of the largest revenue earning days of the year. Hence, retailers made a positive spin on the day and attempted to change the name to ‘Big Friday’- a day of family fun and shopping. ‘Big Friday’ did not stick despite PR efforts to change the name. However, consistent efforts to put a positive twist on the day worked after some time. Today, many consumers associate Black Friday with the change from red to black ink, that retailers see as a result of increased sales.
The hype around, and consumer interest in Black Friday offers retailers the opportunity to attract increased volumes of traffic from sale shoppers. As the shopping event continues to grow and now spreads across the entire weekend, it is an opportunity not to be missed. Following the Black Friday weekend is ‘Cyber Monday’, which was recently created by retailers to encourage shoppers to purchase online. Shoppers receive the same promotional offers and savings they receive in store on Black Friday. This event is growing in popularity, particularly as the online shopping trend rises.